Social Class matters !

Once upon a time I had a writing professor who said never begin an essay with a cliché. Too bad I didn’t listen huh ?

Sitting at lunch with a local provider at Matsutake in Frederick an excellent steak and Sushi bar I was answering the question of why Dreams has had such success with our target audience. The provider was regaling me about the problem clients she’s had and the number of bad calls of late. In the end she asked me the inevitable question, “ what is wrong with these guys”?

Biting into my Sake (salmon) I looked at her smiled and said simply  “ Social Class”.

“What” she replied?

“Social class”, I repeated. “Part of your answer has everything to do with social class. Of course the other part of the problem is “you” but I’ll come back to that.”

One of the many things we’ve learned at Fantasys over the last 26 years is a simple rule. Stick to your own social class. When a client engages a provider that is not within his social class he runs a significant risk of having a less than satisfactory experience. Each social class has it own series of unwritten expectations, beliefs systems, social graces and experiences unique to that group. The reverse is true for providers who see clients too far above or below their social class. What is a “given” to one group is not a “given” to another.

Dreams targets specific psychological profiles and a narrow range of social classes, anything outside of  this has proven to be problematic sooner or later. The social class of our target audience come to us for a lot more than the obvious. For them it’s more, it’s a reward, a respite from the suffocating weight of duty and obligation. We are a needed oasis for many who live barren sell out lives of an American Dream that’s lost it’s taste, flavor and gusto.

These gentlemen clearly understand the concept of  “consequences” of unsafe practices. Unlike their cheap lower class brethren who associate price with whether they can get a French lesson without a beret our guys aren’t so tacky.  Additionally, we have observed that BBBJTC mind set as a group has a higher instance of getting themselves banned.  Anyone who regards himself or herself as remotely intelligent can see the obvious parallels and trends in the last statement. Therefore, no need to break it down I hope? For those of you on the provider side of the equation if you think about it, you may see this trend in your own problem clients.

Like attracts like.

If you think men find a centerfold shot of you in Gynecologist Today in 7-inch stripper heels sexy, then that’s the kind of man you’ll attract. Now if this is what you’re comfortable with then hey go for it but don’t complain when you get all the things that comes with that mindset and social class. Of course for the client the reverse is true as well.

Bottom line, know your target audience, know what you’re about and stick to your social class.
Granted not the complete formula but as I explained to her a good place to start.

“Life is a road so be good to your follow travelers and walk in peace ladies and gentlemen.”

Lee ^