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The escort industry provides a constant sense of amusement for me. From a business perspective, there are two principles that guarantee said amusement: one being the concept behind the book, “Who Moved My Cheese?” and the other being the marketing concept of the “bandwagon effect ”. In the last six years, the escort industry has undergone massive changes and it is my observation that the majority have been blind to it. We are seeing a greater separation between provider groups by their standards, policies and social class more than anything else.

You have those individuals whose primary venues of interaction are Craigslist and Backpage;

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sites in which the belief of instant gratification with minimal effort is predominant. This translates to virtually no screening and a phone number immediately available to all. Many would-be clients love to troll these pages looking for a “gem”, a newbie who doesn’t know what she’s doing and is therefore under priced. Let’s not pretend otherwise; I’m sure many of you know exactly what I’m talking about, both overtly and implied. If you were to question most of the providers today regarding the hows and whys of pricing, they couldn’t tell you. They’ve been doing what they see others do. When you see a provider whose in-call price is cheaper than her out-call price, chances are she is “probably” doing in-calls out of her private residence.

Think about this for a moment: you are going to see someone at her house or apartment where she commonly sees other clients. Do you really think her neighbors don’t notice the traffic over time? In the majority of escort busts, two characteristics are prevalent: Drugs (in some way, shape, or form) and a permanent in-call location.

When I say permanent in-call locations, I mean that the same location is used more than seven to ten days in a row. I personally know of a few agencies that have rented apartments for business; however, here’s what you may not know: The majority of those agencies eventually have problems. I can make a multitude of logical reasons for the same but I’ll stick to one for now. All it takes is one associate or client with a grudge to make a phone call. Need I say more? At this juncture,  I am obligated to point out a simple disclaimer: “Your market dynamics may be different.”

As for “Who Moved My Cheese?“, that’s an easy one. Not that most of you gentlemen or ladies (yes, I have female clients) would notice, but escort directories are going out of business at a significant rate. Every day, my mailbox is full of directory invites for us to join and add our associates. However, three to six months later, the sites are gone. What these would-be directory owners (many of whom are hobbyists hoping to get free trades) didn’t grasp was the fundamental industry shift away from agencies who have been, and still are, the backbone of this business to independents. This trend, which is only recently starting to reverse itself, has caused many problems (a subject for another rant) . One of which was the lowering of industry standards which many poorly run agencies fed into as well. A well-run agency is a business; independents (as a psychological group thought process) tend not to think of it in these terms as a “first” thought. Generally speaking, agencies will pay for advertising, whereas independents generally will not. If this generalization of a mode of thought were not true at a basic level, then those “free escort web sites” wouldn’t be so popular. Nor would be trade-offs or “in trade” to directory owners for premium banner placement be so common. For those of you who didn’t know this, sorry to burst your bubble, but too many providers and directory owners have to brag to someone. Yes, there are women in this industry who are fantastic business people and their marketing actions tend to mimic well-run agencies. This talent likely explains why they are out-performing their competitors who are still using “free” sites. Of course, we all know I’m not talking about all independents. There are agency owners who have low standards, run their businesses poorly, and are also using free web sites.